Meta Tag Generator

Writing titles and descriptions people want to click

The title tag and meta description are often the first impression a page makes in search results. The title tells both searchers and search engines what the page is about, and it is one of the clearest signals you can give. The description does not directly affect ranking, but a clear, relevant one can persuade people to click your result rather than the one above it. This generator shows a live preview of how your page might appear so you can refine the wording as you type.

Aim for a title of roughly 50 to 60 characters so it is less likely to be cut off on phones. Put the main topic near the start, make it specific, and add your brand at the end if there is room. For descriptions, around 150 to 160 characters works well. Summarise what the page offers and why it is useful, using natural language rather than a list of keywords. Every page should have its own unique title and description.

Google sometimes rewrites titles and descriptions, especially when they do not match the content or seem stuffed with keywords, but well-written tags are used more often. The meta keywords tag is ignored by major search engines, so there is no need to fill it in. Use the robots setting carefully: noindex keeps a page out of search results, which suits thank-you pages, internal search results and duplicates, but is a costly mistake on pages you want people to find. A canonical URL tells search engines which version of a page is the main one when similar addresses exist. Copy the generated tags into the head section of your page.